Utilizing search engines to drive visitors to your website is one way of how to make money online and may also be called search engine optimization or SEO. There are a great number of other ways to acquire prospects instead of utilizing search engines, such as forums, blogs, content syndication, article directories, classified ads and more.
When ever I say search engines, I really mean Google or Yahoo or MSN or other search engines. Google, however, is by far the biggest search engine with nearly 80% of all search engine traffic.
Google scores or prioritizes only the pages of a website and not the website in its entirety. It's really important for a webmaster to know this especially if you desire to understand how to make money online. A website could contain very many unique pages and Google would read each page and come to a perception about the content of that page and whether that page ought to come up when somebody does a search.
The words someone enters into the Google search bar or any search engine's search bar is defined as a keyword or keyword phrase. The results of this search are determined by the keyword terms and are confirmed to be relevant by Google. Google decides this by browsing the millions and millions of web pages in cyberspace and looks for content pertinent to the keyword search terms.
The results are also called SERPS or search engine results pages. Included in the SERPS are two types of results. There are the free organic results in the middle of the page on the left and the fee based ads on the right side and sometimes at the top just above the free natural results.
The paid or sponsored ads are actually at no cost to the advertiser until a person clicks on the ad. The advertiser is then charged a fee for each click. This is defined as pay per click advertising or PPC and the advertiser has bid for placement on the page.
Interestingly, the lowest percentage of clicks are the paid ads on the right then the paid ads on the top get several points more but the free organic ads receive the highest clicks on average. Anyone can, however, get a paid ad on the page really soon for a fee but the organic ad placements especially on page one, take time, effort and skill to obtain. But, they are worth every bit of it as you'll find out as you learn how to make money online.
Google loves content and will repay you with excellent rankings in the SERPS. Google also loves back links. This just means that when other websites are linking back to your site Google thinks your site is popular and relevant and will reward you in the SERPS for this too. The more established the site linking back to you the better Google likes it.
Probably the easiest way to get content on the web and get a high ranking in the SERPS for no cost is to write an article around a particular keyword, as long as it's not too broad of a keyword or too competitive, and then publish to a highly visited article directory like Ezine Articles.
You will insert a link to your web page in the resource or bio box in the article directory so targeted prospects can find you.
One additional benefit to having an article on a high ranking article directory is that other website owners will probably link back to your article and you'll build lots of back links.
You now know how to make money online using the search engines so go and originate content and grow back links to your website.
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